VALT Post 2

What problem is my clothing brand solving?

For anyone who wants to follow along on my clothing brand journey, the VALT series is for you. I will be posting once a week (on Thursdays) in preparation for my clothing brand launch, and anyone is welcome to follow along.

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As a writer, storytelling comes natural to me. I have always been interested in the stories of other people — where they come from, how they make a living, why they started their business, what drives them in life.

I want to bring that sense of storytelling through my clothing brand, featuring the artists and icons behind the inspiration of the brand, while providing a feel good community that stands for women’s mental + social health.

A successful clothing brand stands for something.

I believe that having sensational people around you leads to a sensational life. Dressing sensationally is the cherry on top.

I believe the right outfit gives you the confidence needed to create the life of your dreams.

I believe celebrating life should be the norm, not an afterthought.

I believe having fun to be the foundation of a good life.

As I was trying to pinpoint exactly what I wanted to create and who I wanted to create it for, I thought about my own pain points as a woman interested in style, which is not connecting with a brand that gets me.

Asking myself what I would want out of a clothing brand, here’s what I came up with:

• I want my favorite clothing brand to feel like my best friend, representing all of the qualities we look for in a good friend — trust, loyalty, playfulness and confidence in being yourself around them.

• I want to know the stories behind the clothes I’m purchasing — who made it, where did it come from, what was the inspiration, and why is it special?

• I want to feel connected to a brand. Is the owner reaching out to me after I bought something to see how I liked it? Is she making me feel like part of her fashion community?

• I want to support important causes as I make purchases from a clothing brand. Do their values align with mine? What are they doing to make an impact on the world? Who are they helping, and how are they doing so?

• And last but not least, I want a clothing brand that gets me. Someone who understands my style and makes their garments work specifically for my body, personality, and lifestyle.

Our Why

To create the wardrobe of a playful, elegant socialite’s dreams that makes her feel proud of the person she is.

Our Purpose

To raise awareness on the importance of women’s mental + social wellbeing by supporting artists who struggle with mental health issues.

Our Values

• Fun

• Friendship

• Mental health

• Social health

• Sustainable methods

If you crave more freedom, fun, and purpose in your lives and wardrobes, VALT could be your girl.

A Fabulous Wardrobe Leads to a Fabulous Life.

If you want to keep up with my clothing brand journey via Instagram, you can find me @valtbrand

Be you.

XOXO,

Ashley