For anyone who wants to follow along on my clothing brand journey, the VALT series is for you. I will be posting once a week (on Thursdays) in preparation for my clothing brand launch, and anyone is welcome to follow along.
As a writer, storytelling comes natural to me. I have always been interested in the stories of other people — where they come from, how they make a living, why they started their business, what drives them in life.
I want to bring that sense of storytelling through my clothing brand, featuring the artists and icons behind the inspiration of the brand, while providing a feel good community that stands for women’s mental + social health.
A successful clothing brand stands for something.
I believe that having sensational people around you leads to a sensational life. Dressing sensationally is the cherry on top.
I believe the right outfit gives you the confidence needed to create the life of your dreams.
I believe celebrating life should be the norm, not an afterthought.
I believe having fun to be the foundation of a good life.
As I was trying to pinpoint exactly what I wanted to create and who I wanted to create it for, I thought about my own pain points as a woman interested in style, which is not connecting with a brand that gets me.
Asking myself what I would want out of a clothing brand, here’s what I came up with:
I want my favorite clothing brand to feel like my best friend, representing all of the qualities we look for in a good friend — trust, loyalty, playfulness and confidence in being yourself around them.
I want to know the stories behind the clothes I’m purchasing — who made it, where did it come from, what was the inspiration, and why is it special?
I want to feel connected to a brand. Is the owner reaching out to me after I bought something to see how I liked it? Is she making me feel like part of her fashion community?
I want to support important causes as I make purchases from a clothing brand. Do their values align with mine? What are they doing to make an impact on the world? Who are they helping, and how are they doing so?
And last but not least, I want a clothing brand that gets me. Someone who understands my style and makes their garments work specifically for my body, personality, and lifestyle.
To create the wardrobe of a playful, elegant socialite’s dreams that makes her feel proud of the person she is.
To raise awareness on the importance of women’s mental + social wellbeing by supporting artists who struggle with mental health issues.
If you crave more freedom, fun, and purpose in your lives and wardrobes, VALT could be your girl.
A Fabulous Wardrobe Leads to a Fabulous Life.
If you want to keep up with my clothing brand journey via Instagram, you can find me @valtbrand