Is Being Boujee Bad?

I think absolutely not, and here's why.

While there are several meanings attached to the word “boujee,” my definition is this:

A boujee person is someone who finds comfort in the finer things in life. Like delicious lattes, excellent sushi, fancy champagne, trips to NYC & LA, and routine getaways with girlfriends.

Being boujee does not equate with being rich or snobby. To be boujee simply means to enjoy life’s material & experiential luxuries, with the understanding that having fun and enjoying yourself is just as essential as working hard and being a nice human being.

You can be both humble and boujee, both selfless and boujee, and DEFINITELY both kind and boujee.

In essence, we are allowed to have our yoga mats and yoga too.


Now, why the hell am I talking about this? LET ME BEGIN BY SAYING THANK YOU everyone for sticking with me as I try and nail my niche reader with this newsletter.

It has been one year of trial and error so far, and it’s sort of been terrible! But also really interesting and fun. I guess that’s what they mean when they say things like, “It takes 8 years to become an overnight success.”

To be clear, I am not in it to become an overnight success. I am committed to this newsletter for 2 reasons:

  1. I am determined to make a full-time income from having fun. And writing about my life experiences — combined with tried-and-true confidence tips from experts — in the hopes it helps others feel seen and validated is so damn rewarding.

  2. Through my struggles with bouts of depression and anxiety over the last several years (really after I became a mom, and consequently, had a crushing identity crisis), I have learned that mindset is everything. And I mean everything. You are what you read, what you wear, and who you surround yourself with. Because I now possess the mental health toolkit fit for a boujee, wellness-obsessed millennial like myself, I want to share my mental health toolkit with my fellow boujee, wellness-obsessed millennial ladies.

Despite the business coach who told me I’m not going anywhere unless I incorporate video into my content (aka video myself on Instagram stories), I believe I will succeed without it.

Because here’s the thing about Instagram stories and TikTok and Clubhouse — they’re trends. They’re driven by algorithms and SEO. While I see the benefit of these trends in others’ businesses and personal forms of entertainment, I am not a trend-follower. I am a trend-setter.

If you want to hang out with me, meet me for coffee or wine at a cool patio spot. That is my jam. Do not invite me to a zoom conference or a free personal branding webinar or your virtual birthday party. I won’t come.

All of that to say…

For the boujee millennial who seeks a life of wellness bliss, I am committed to providing you with the best articles on mindset health still, but with a boujee twist.

SO! To Recap!

To the woman who thinks dressing up, putting makeup on, and ordering a $16 glass of champagne on a Tuesday is “ridiculous,” this newsletter isn’t for you.

This newsletter is all about mindset health, with a particular emphasis on living the good life — aka a life of boujee.

I hope you (continue to) enjoy reading it as much as I enjoy writing it.

If you’re on board with this new boujee-as-self-improvement category I have carved out for us, please share it with your friends! And do (still) let me know what you want to read about. I love hearing from you. Let’s keep taking a sip of good vibes together.

Keep being you.

Xo,

Ashley

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